House Wants vs. House Needs: What is Non-Negotiable?

Posted on August 9, 2012 by Lynda Bassett

For every prospective buyer who dreams of owning a Garrison Colonial with a farmer’s porch, there’s another who’d rather have a sleek city condominium right … Continue reading →

What to Do When Your Client Melts Down

Posted on July 30, 2012 by Lynda Bassett

For the client, the process of buying or selling a house—even if it’s their dream house—is never easy. From pre-qualifying for a loan to titles, … Continue reading →

Expired Real Estate Listing Postcard Campaigns: Strike Fast!

Posted on July 23, 2012 by admin

The disgruntled client of a competitor can easily become your satisfied client. Expired listing postcard campaigns can give you the opportunity to show (in full … Continue reading →

Foreclosure and Short Sale Specialist Postcard Campaigns

Posted on July 12, 2012 by admin

You have built a good portion of your business and services around the short sale and foreclosure market. That’s what the market called for, and … Continue reading →

How to Target Foreclosures With Postcard Marketing Campaigns

Posted on July 10, 2012 by admin

Short sales and foreclosures are big business in the current economy. It is unfortunate that so many people are losing their homes and hitting hard … Continue reading →

LinkedIn for Realtors®

Posted on June 21, 2012 by Lynda Bassett

It’s no secret, LinkedIn has changed the way we communicate and do business.It is estimated that LinkedIn boasts more than 115 million members, and that … Continue reading →

The “Millennial Generation” Enters Real Estate

Posted on May 23, 2012 by Lynda Bassett

The real estate industry has seen an increase of the “Millennial Generation”—those 30 years old and younger—entering the profession. Filled with entrepreneurial spirit and drive, … Continue reading →

The Fine Art of Small Talk

Posted on May 22, 2012 by Lynda Bassett

As a Realtor® and a salesperson, you’ve probably got the gift of gab. Hopefully, your customers see you as friendly, professional and intelligent. Most likely, … Continue reading →

How to Encourage a Seller to Stage Their Home

Posted on April 27, 2012 by admin

Staging a home to sell can be a difficult concept for many sellers to embrace. You say, “You need to have your home staged.” They … Continue reading →

Sell a Lifestyle, Not Merely a House

Posted on April 19, 2012 by admin

When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading →