Manners Matter: 3 Tips for Handling Technology

Posted on November 19, 2012 by admin

When you are a real estate professional, your ability to perform professionally is often judged by your ability to be mannerly, even when you are … Continue reading →

Real Estate 101: Drumming Up Business

Posted on October 23, 2012 by admin

As a new real estate agent, you are always looking for new, creative ways to boost your visibility and get a little new business, right? … Continue reading →

Write a Great Newsletter

Posted on October 15, 2012 by Lynda Bassett

These days, it’s common for real estate agents to send out newsletters to their current and potential customers. Newsletters are a powerful way to build … Continue reading →

A Real Estate Brand Full of “Treats”

Posted on October 4, 2012 by Lynda Bassett

Treat:(noun): 1. An event or item that is out of the ordinary and gives great pleasure. 2. Entertainment, food, drink, etc., given by way of compliment or as an expression of friendly regard. For most of us, a … Continue reading →

House Wants vs. House Needs: What is Non-Negotiable?

Posted on August 9, 2012 by Lynda Bassett

For every prospective buyer who dreams of owning a Garrison Colonial with a farmer’s porch, there’s another who’d rather have a sleek city condominium right … Continue reading →

Feng Shui the Realtor’s® Way

Posted on July 26, 2012 by Lynda Bassett

Ever walk into a house only to hear your client say, “I don’t like it,” or something about this house doesn’t “flow?” Sound familiar? It … Continue reading →

Postcard Marketing: How to Land New Clients

Posted on July 20, 2012 by admin

Postcard marketing is an economical way to develop new leads and begin establishing long-term relationships with future clients. Unlike marketing your farm list (those people … Continue reading →

Marketing to a Whole Neighborhood on the Cheap!

Posted on July 5, 2012 by admin

During summer, spring, and holiday breaks you have an eager workforce awaiting your command. Add a few clean-cut, responsible, appropriately dressed high school or college … Continue reading →

Three Ways to Score With Door Hanger Marketing

Posted on July 2, 2012 by admin

Here are three quick ways to utilize door hangers in your real estate marketing plan: For Sale or Just Sold Announcements Residents of a given … Continue reading →

How Important are Business Cards for Real Estate Agents?

Posted on June 28, 2012 by admin

If you are just getting started in your real estate career, quality business cards are the best investment you can make. Business cards are an … Continue reading →