Postcard Marketing – Does It Work?

Posted on May 31, 2012 by admin

Yes! (That’s the simple answer.) The more complex answer — the more important answer — is HOW it works and what you need to do … Continue reading →

Twelve Tips for a Successful Open House

Posted on May 24, 2012 by Lynda Bassett

Open houses are a large part of a Realtors® job. In the busy season of spring and summer, there might be five or more open … Continue reading →

Do’s and Don’ts of Real Estate Ads

Posted on May 18, 2012 by Lynda Bassett

We’ve all seen it: the real estate advertisements that make you cringe. It’s pretty easy for most of us to identify the ads that don’t … Continue reading →

Real Estate 101: Creating Your First Mailing List

Posted on May 3, 2012 by admin

If you are just beginning your real estate career, you probably already have a sizable mailing list… even if you don’t know it. The best … Continue reading →

Why Announce “Just Sold” Properties?

Posted on May 1, 2012 by admin

Showing that you have sold a home is important — EVERY time one sells. If you have developed your mailing list, you will want to … Continue reading →

Outstanding Referrals: How to Ask for Them

Posted on April 23, 2012 by admin

Want to stand out from the competition? Secure good referrals! The best real estate marketing plan you have is good customer service. Advertising may get … Continue reading →

Sell a Lifestyle, Not Merely a House

Posted on April 19, 2012 by admin

When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading →