How to Target Foreclosures With Postcard Marketing Campaigns

Posted on July 10, 2012 by admin

Short sales and foreclosures are big business in the current economy. It is unfortunate that so many people are losing their homes and hitting hard … Continue reading →

Marketing to a Whole Neighborhood on the Cheap!

Posted on July 5, 2012 by admin

During summer, spring, and holiday breaks you have an eager workforce awaiting your command. Add a few clean-cut, responsible, appropriately dressed high school or college … Continue reading →

Three Ways to Score With Door Hanger Marketing

Posted on July 2, 2012 by admin

Here are three quick ways to utilize door hangers in your real estate marketing plan: For Sale or Just Sold Announcements Residents of a given … Continue reading →

How to Create Your Real Estate Tagline

Posted on June 25, 2012 by admin

What is a Tagline? A tagline is a short phrase or sentence that describes who you are and what you do. It should: Be exacting … Continue reading →

For Sale By Owner (FSBO) Postcard Campaigns

Posted on June 11, 2012 by admin

People who are trying to sell their homes themselves are a delicate proposition for real estate agents. They may have “I’ll do it myself” mentality … Continue reading →

A Warm Welcome to Spring!

Posted on May 7, 2012 by Lynda Bassett

Spring is finally here. For Realtors®, this means the beginning of your busy season. There’s a lot going on for you: new listings, open houses, … Continue reading →

Real Estate 101: Creating Your First Mailing List

Posted on May 3, 2012 by admin

If you are just beginning your real estate career, you probably already have a sizable mailing list… even if you don’t know it. The best … Continue reading →

Sell a Lifestyle, Not Merely a House

Posted on April 19, 2012 by admin

When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading →

What is a QR Code? Do I Need One?

Posted on April 3, 2012 by admin

A Quick Response Code (QR Code) is a trademarked graphic image technology used to embed information… information which can be easily “decoded” with one of … Continue reading →

How to Leave a Lasting Impression with Handwritten Notes

Posted on March 30, 2012 by admin

Finding the time to be thoughtful Writing is quickly becoming a lost art. Writing by hand is nearly extinct. Texting shortcuts and scannable online phrases … Continue reading →