Unlike many other businesses, the real estate business can slow down in the fall and winter and often better, more effective real estate marketing must be … Continue reading →

The competition in real estate is fierce. This means that businesses need to be resourceful and innovative in marketing. The biggest hurdle for marketers is … Continue reading →

The effectiveness of real estate marketing is highly dependent on the image of the properties for sale as well as the realtor managing the transaction. … Continue reading →

There’s no surer sign of the arrival of fall than the return of pumpkin spice lattes, Halloween merchandise, and caramel-covered apples. Ok, to be fair, … Continue reading →

You’ve passed the test, you’ve gotten your license, you’ve signed up with a broker: Congratulations, you’re a real estate professional! So… now what? Figuring out … Continue reading →