Write a Great Newsletter
Writing a real estate newsletter
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These days, it’s common for real estate agents to send out newsletters to their current and potential customers. Newsletters are a powerful way to build … Continue reading


Real Estate Marketing “Hole in One”: A Perfect Contact Database
Real estate marketing "hole in one"
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Regardless of the system you use to build your contact database… from an excel spreadsheet to real estate specific lead generation and tracking software… the … Continue reading


How to Write a Thank You Note in 10 Easy Steps
How to write a thank you note
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You already have your personalized stationery, you just had a wonderful interaction with a client (or a potential client) and you would like to do … Continue reading


How To Pick the Perfect Pen
How to pick the perfect pen for your business
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When you are handwriting thank you notes or signing letters and legal documents, you need a great pen that you can have always at the ready. Some … Continue reading


Foreclosure and Short Sale Specialist Postcard Campaigns
Juggling real estate details for short sales and foreclosures
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You have built a good portion of your business and services around the short sale and foreclosure market. That’s what the market called for, and … Continue reading


Where Do You Send Just Sold Postcards?
Where to send just sold post cards
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You just sold a house. Congratulations! All the paperwork is complete and your job as a real estate agent is done here, right? No. Not … Continue reading


For Sale By Owner (FSBO) Postcard Campaigns
For sale by owner postcard marketing campaigns for real estate agents
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People who are trying to sell their homes themselves are a delicate proposition for real estate agents. They may have “I’ll do it myself” mentality … Continue reading


Why Send Just Listed Postcards?
Why send real estate post cards
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What’s the first thing you should do once you secure a listing and upload the information to your local multiple listing service? No, I mean … Continue reading


Real Estate 101: Creating Your First Mailing List
How do I create a real estate mailing list?
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If you are just beginning your real estate career, you probably already have a sizable mailing list… even if you don’t know it. The best … Continue reading


Why Announce “Just Sold” Properties?
Should real estate agents announce just sold houses?
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Showing that you have sold a home is important — EVERY time one sells. If you have developed your mailing list, you will want to … Continue reading