Do’s and Don’ts of Real Estate Ads
Make your real estate ads better
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We’ve all seen it: the real estate advertisements that make you cringe. It’s pretty easy for most of us to identify the ads that don’t … Continue reading


How to Write a Great Real Estate Listing
How to write a real estate listing
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When it comes to talking describing your listed properties, remember that words sell. While it’s essential to take great pictures of a house, it’s just … Continue reading


Real Estate 101: Creating Your First Mailing List
How do I create a real estate mailing list?
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If you are just beginning your real estate career, you probably already have a sizable mailing list… even if you don’t know it. The best … Continue reading


Why Announce “Just Sold” Properties?
Should real estate agents announce just sold houses?
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Showing that you have sold a home is important — EVERY time one sells. If you have developed your mailing list, you will want to … Continue reading


How to Encourage a Seller to Stage Their Home
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Staging a home to sell can be a difficult concept for many sellers to embrace. You say, “You need to have your home staged.” They … Continue reading


Sell a Lifestyle, Not Merely a House
Smiling is good for your health
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When you think about marketing a house, think beyond selling the property. Think about selling a lifestyle — an ideal lifestyle for the potential buyer … Continue reading


What is a QR Code? Do I Need One?
Best Print Buy QR code for real estate marketing materials
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A Quick Response Code (QR Code) is a trademarked graphic image technology used to embed information… information which can be easily “decoded” with one of … Continue reading


How to Leave a Lasting Impression with Handwritten Notes
Handwritten notes for real estate clients for big marketing impact
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Finding the time to be thoughtful Writing is quickly becoming a lost art. Writing by hand is nearly extinct. Texting shortcuts and scannable online phrases … Continue reading


Client Appreciation Events
Real estate client appreciation events to boost marketing
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You are building more than a business in real estate — you are selecting a path in life. Your clients are an essential part of … Continue reading


Real Estate Networking Made Easy
Networking for real estate agents
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When you start your real estate practice, you start looking at your personal relationships a little differently.  Everything becomes a networking opportunity — or it … Continue reading