Are You Tracking Your Marketing?
Track Your Marketing Results
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You put quite a bit of time and money into your marketing. The best way to save both is to know what works and what isn’t … Continue reading


How to Create Marketing Postcards That Work
Direct Marketing Postcards that Work
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There’s a reason that the postcard format is still alive — even in the digital age. Good ones are a quick snapshot that offers a … Continue reading


Real Estate Leverage in a Seller’s Market
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The landscape has changed in real estate. A few short months ago, buyers were the part of the real estate equation with all the power. … Continue reading


Put It in Print
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In today’s world of e-blasts, blogs, websites, and digital newsletters, you would think that print advertising is dead. You’d be wrong. In fact, nearly all … Continue reading


Why You Should Write Press Releases
Press Release tips for real estate agents
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Become part of the news by writing a press release. In short, a press release is an announcement to the media. The objective is to … Continue reading


Blogging for Realtors
Blog to Boost Real Estate SEO
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Do you want to increase the number of visitors that come to your website? Do you want to stay top-of-mind with prospective customers? Do you … Continue reading


“I Love My Job!”
I-love-my-job
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“I love my job!” It’s not uncommon to hear these enthusiastic words coming from a real estate agent. Whether it’s a seasoned Realtor® or a … Continue reading


Spring is Here!
Spring in the Real Estate Industry
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Spring is finally here. For Realtors®, this means the beginning of your busiest season. There’s a lot going on for you: new listings, open houses, … Continue reading


Anatomy of a Thank You Note
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Everybody likes to hear the words “please” and “thank you,” right? Unfortunately we don’t hear them as often as we should. It’s nice to be … Continue reading


Why Use Public Access TV?
Why-Use-Public-Access-TV
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Broadcasting your very own real estate television show sounds like a pipe dream, doesn’t it? You’d have to have a huge budget and production knowledge, … Continue reading