Go Ahead and Ask for that Referral!
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Stop. Step back. Take a second look at that letter asking for real estate referrals. Is it possible to infuse a bit more of personality … Continue reading


Five Ways to Set Up a Small But Efficient Home Office
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“A place for everything, and everything in its place.” These words ring especially true when it comes to creating a home office. What counts here … Continue reading


No More Retirement: Real Estate As A New Career
Real Estate As A Second Career
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It’s not uncommon for retirees to decide to downsize their current house into something smaller and more manageable. As retired people take on the challenge … Continue reading


Real Estate 101: Drumming Up Business
Conduct a real estate seminar
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As a new real estate agent, you are always looking for new, creative ways to boost your visibility and get a little new business, right? … Continue reading


Lights, Camera, Action! The Video House Tour
Real estate home video tours
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The hot trend now for the real estate industry is the video house tour. Thanks to digital cameras and editing software, it is relatively easy … Continue reading


How To Design Your Real Estate Business Card
How to design your real estate business cards
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Let us offer a few pointers if you are new to real estate business card design. Your business cards should: Be printed on a heavy … Continue reading


House Wants vs. House Needs: What is Non-Negotiable?
Real estate check list for home buyers
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For every prospective buyer who dreams of owning a Garrison Colonial with a farmer’s porch, there’s another who’d rather have a sleek city condominium right … Continue reading


Take a Vacation, Without Losing Ground
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It’s summer! If you haven’t already taken a vacation, it’s time. Even if you can’t take one this year, we can help lighten your load and … Continue reading


Postcard Marketing: How to Land New Clients
real estate postcard campaign
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Postcard marketing is an economical way to develop new leads and begin establishing long-term relationships with future clients. Unlike marketing your farm list (those people … Continue reading


Marketing to a Whole Neighborhood on the Cheap!
College students as a real estate marketing work force
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During summer, spring, and holiday breaks you have an eager workforce awaiting your command. Add a few clean-cut, responsible, appropriately dressed high school or college … Continue reading