Real Estate 101

Tips and advice on how to succeed in a new real estate career and a review of the basics for a quick “brush-up” for everyone else.

Consistency is key with real estate direct mail marketing
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It can be very hard to keep from multi-tasking these days. Whatever you’re trying to do, you have to contend with Facebook notifications in the … Continue reading →

How to get the most out of an open house
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The absolute number one rule of getting new leads from an open house is: You must follow up. Which of course means that rule zero … Continue reading →

Should you include your specialties on your Century 21 business card?
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MRP. RSPS. SRES. ALC. CRS. You may be able to make sense of that alphabet soup, but can your prospects? And more importantly – does … Continue reading →

3 quick tips for real estate agents to cut the clutter and focus on their business
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Bruce Lee once said, “It’s not the daily increase, but daily decrease. Hack away at the unessential.” Robert Kiyosaki advises people to “FOCUS: Follow One … Continue reading →

Nurturing real estate leads through a long decision-making process
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For most real estate professionals, the simple truth is that the vast majority of their new business comes from referrals and word-of-mouth. So while you … Continue reading →

Should you conduct your own real estate door-knocking campaign?
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We’ve said it before: real estate marketing is all about the personal touch. And what’s more personal than getting some face time with your potential … Continue reading →

Personal Marketing Postcards: Keys to Success
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Real estate agents send marketing postcards for any number of reasons: to promote new listings, showcase recent sales and success stories, remind potential clients that … Continue reading →

Real Estate Business Cards Keep You and Your Business Top-of-Mind
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Real estate business cards are a vital marketing tool especially for independent realtors. But for those who work for a national brokerage firm, take the … Continue reading →

Real estate baseball magnets are a marketing tool with staying power
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There’s just something about spring. Whether the weather outside is frightful or mild, the arrival of spring gives people a little bit of bounce in … Continue reading →

9 simple tips for getting your first clients as a real estate agent
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Choose a broker: All real estate agents need to start out by working with a real estate broker. Choosing the right broker for you is … Continue reading →