Take advantage of passive advertising for real estate marketing success
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There are a lot of ways to market your real estate business – calling prospects, sending direct mail postcards, attending networking meetings – but when … Continue reading


The most important tool in a real estate agent’s toolbox
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There are a lot of adages that real estate professionals live by. “Location, location, location” is one, reflecting the understanding that there’s no harder sale … Continue reading


Customized Real Estate Business Cards Make a Great Impression
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Business cards don’t need to be dull and mundane in order to look professional. In fact, your real estate business cards should be unique and … Continue reading


Building a list for real estate postcard mailing campaigns
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Real estate farming postcards are a top marketing choice for agents across the nation, and for good reason. Postcard campaigns are simple to set up, … Continue reading


Getting out of a real estate networking slump
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Networking is at the heart of every successful real estate business. After all, if you can’t develop connections with your clients and prospects, show them … Continue reading


Maintaining Active Real Estate Marketing All Summer Long
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Summer will soon take its full swing and the next thing we know, it’s already over. The real estate market is usually sluggish during the … Continue reading


One simple question to get better results from your next real estate direct mail campaign
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When it comes to real estate marketing, direct mail is far from dead – but it’s also far from easy. With the flood of marketing … Continue reading


Do you know if your real estate marketing messages are getting the job done?
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There’s a classic quote by management thinker W. Edwards Deming that states, “If you can’t measure it, you can’t manage it.” And while there’s a … Continue reading


Summer real estate marketing that sizzles
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Summer is a beautiful time for real estate marketing. The sun is out, the market is hot, and better weather puts everyone in a better … Continue reading


When Done Right Door Hanger Marketing Strategies Make your Real Estate Business Successful
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Successful real estate door hanger marketing campaigns aren’t created by coincidence; they’re developed according to set of proven rules. Door hanger marketing strategies are incredibly … Continue reading