Stop. Step back. Take a second look at that letter asking for real estate referrals. Is it possible to infuse a bit more of personality … Continue reading
Author Archives: Lynda Bassett
Go Ahead and Ask for that Referral!
Five Ways to Set Up a Small But Efficient Home Office
“A place for everything, and everything in its place.” These words ring especially true when it comes to creating a home office. What counts here … Continue reading
No More Retirement: Real Estate As A New Career
It’s not uncommon for retirees to decide to downsize their current house into something smaller and more manageable. As retired people take on the challenge … Continue reading
Out-of-the-Box Marketing Techniques
A real estate agent’s basic toolbox consists of business cards, postcards, mailers and marketing materials. Most real estate agents will market themselves with advertisements, networking, … Continue reading
Write a Great Newsletter
These days, it’s common for real estate agents to send out newsletters to their current and potential customers. Newsletters are a powerful way to build … Continue reading
A Real Estate Brand Full of “Treats”
Treat:(noun): 1. An event or item that is out of the ordinary and gives great pleasure. 2. Entertainment, food, drink, etc., given by way of compliment or as an expression of friendly regard. For most of us, a … Continue reading
Lights, Camera, Action! The Video House Tour
The hot trend now for the real estate industry is the video house tour. Thanks to digital cameras and editing software, it is relatively easy … Continue reading
House Wants vs. House Needs: What is Non-Negotiable?
For every prospective buyer who dreams of owning a Garrison Colonial with a farmer’s porch, there’s another who’d rather have a sleek city condominium right … Continue reading
What to Do When Your Client Melts Down
For the client, the process of buying or selling a house—even if it’s their dream house—is never easy. From pre-qualifying for a loan to titles, … Continue reading
Feng Shui the Realtor’s® Way
Ever walk into a house only to hear your client say, “I don’t like it,” or something about this house doesn’t “flow?” Sound familiar? It … Continue reading