How do you advertise as a real estate agent? Are you being creative or are you resting on your laurels? Do you need some fresh ideas for your advertising? We hear you! And we are here to offer a few real estate advertising examples to get you started!

The Four “P”s of Marketing

What are the four P’s of marketing in real estate? Product, Price, Place and Promotion. The product is the house you have listed, the price is the listing price, place refers to “location, location, location!” the key to value – both real and perceived – in real estate, and the final “P” is promotion.

Although you may have some input on pricing if you are the listing agent, the only “P” over which you have complete control is the last one: Promotion.

Promotion is what you do to get that property seen by the right buyer or, conversely, how you get your buyer client to locate the property that helps them reach their personal goals.

Build Trust with Real Estate Print Advertising

What is the best marketing for real estate agents? Building trust. As a real estate agent, you are not merely advertising your services, you are developing relationships. Since word-of-mouth is your best advertising, relationships are pivotal to your long-term success. Before the sale of any homes, you have to build trust.

Trust is based on many things, but it’s essential to building a working relationship. Trust is based on how well you can inform and educate your potential client so they know you are an expert and will guide them as they make one of the most expensive purchases of their lifetime.

Trust is also dependent on how well you listen. Your potential client needs to know that you understand their challenges and their aspirations, especially as it relates to their home. They need to feel heard. They need to feel that you are there to help them achieve their goals.

Your approach to marketing will either support their trust in you or it will lose you their trust.

Print: Polished and Professional

When you first meet with a potential new client, you have that one chance to make a good first impression. You should always leave something with them to help educate your clients and to show that you are the best real estate agent for the job of listing their house or finding them their next home. Although a professional real estate business card is essential, you need to offer them more. Consider custom presentation folders for buyers and sellers that you use to offer educational materials tailored to the client.

For first time buyers, for instance, you might include:

• Homebuying 101
• A List of Real Estate Terms
• Ways to Finance Your First Home
• 3-5 Homes that are currently available that match their goal
• A List of Home Features to Prioritize Before Buying
• Community Information for buyers new to the area
• … and other items related to their particular needs

For a listing client you may customize their folder to include:

• Staging 101: Preparing Your Home for Sale
• Issues that Slow or Stop the Sale of a House
• A Seller’s Guide to the Closing Process
• An Outline of How I Will Market Your home
• Resources for Services (Power washing, Landscaping, Donation Centers, Moving Companies, etc.)
• … and other items related to their particular needs

How to Advertise as a Real Estate Agent After the Sale

Your advertising needs to be as useful after the sale as it was prior to closing. If you want happy clients to remember you (so they recommend you to their family, friends and peers at work!) your marketing doesn’t end when a property closes.

To achieve that all-important referral base, you need to be creative with your real estate print advertising. How do you advertise after the closing? Let’s look at a few real estate print advertising ideas!

Real Estate Agent Advertising Examples

• Send out bright orange or yellow Halloween bags in October for the kiddos to use around town to keep them visible and safe, while keeping your name visible to former clients with growing families!
• Send herb or flower seed packets out to previous buyer clients in the spring.
• Send a consumable small gift (Popcorn, a pint of honey, chocolates) and insert a handwritten notecard to let them know that you are thinking of them and wishing them well.
• Send a useful tool that has your contact information: pad of custom sticky notes, a bottle opener, a calendar, a magnet, a bookmark or a sports schedule for the local high school team.

The idea is to touch base regularly, without expecting anything in return. Always include a handwritten note with language that is both respectful and flattering:

Dear Jane Smith –
I was thinking of you and John when I drove past your neighborhood last week. It was such a delight to work with you both and I wanted to send you a little something to thank you for allowing me to help you find your new home this past Spring.
Clients like you make my job a joy!
Samuel

Consider holidays as an opportunity to reach out to say hello and occasionally ask for referrals – not with every contact, but occasionally.

Keep Your Name “Top of Mind”

If you are wooing potential clients, you need to keep your name front and center. That means offering valuable information on a regular basis.

If you want to keep the referrals coming in, long after the closings are complete, you need to keep your name in front of past clients too.

What is the most popular type of real estate advertising? Print marketing. Why? Because print marketing is one of the most economical ways to achieve both goals – wooing potential clients and keeping those referrals rolling in.

Are you brand new to the industry, or to the area? Do you want to advertise to a specific geographic region? Setting up an automated system to achieve name recognition quickly will give you more time in each day, while growing your business and serving your past, present and future clients!

How Do You Advertise as a Real Estate Agent?

Are your methods creative and cutting edge? Do you have some great ways that you use print marketing to promote your business? Would you like to be featured on our blog? Send us an email to be considered for an interview in one of our monthly blogs!

Still looking for your best real estate advertising ideas? Print marketing samples may help to kick start your marketing creativity and we are here to help you!  Order a free sample kit to see the quality of our printed products and get a few more examples on how to use print marketing to help you grow professionally!