Greetings once again from Best Print Buy, your all-everything real estate marketing product supplier! We want to share a story of one of America’s top-selling real estate agents who graciously approves us to tell his story but does request to remain anonymous. He labels his direct-mail and direct-delivery real estate marketing campaigns to be a “top five” business strategy best practice. This is a great story that started years ago when this particular real estate agent’s wife was, once again, replacing one holiday themed decorations for another.
This agent’s family was not even days removed from taking down Christmas decorations when his wife was decorating the house for Valentine’s Day. Of course, with Valentine’s Day being centered on the theme of love, it moved him to reflect upon all the people in his professional network that he values, respects, and yes, loves. He thought of previous clients who one day will need to buy or sell again. He thought of current clients, neighbors, friends, suppliers, business associates, and of course, family. It moved him to devise a strategy to reach out to all those people and throw some “love” their way. He reached out to us and we worked together to design and execute his very first real estate post card direct mail marketing campaign. That was over a decade ago and his business has done nothing but successfully soar ever since!
He designed a simple real estate marketing post card that conveyed simple messages of “Happy Valentines Day”, how he personally valued their relationship, and very importantly, he communicated a strategically crafted “why chose me for your next real estate sales need”. For him at that time it was the fact that he’d listed and sold a property at such a premium that it raised the comps across that entire sub-division. In his current marketing campaigns, he of course promotes himself as the firm’s (and area’s) top selling agent. The point here for you is to reflect and define on paper a reason for people to choose you as their agent and put that reason in front of them!
So, with every changing of the home’s decorations, our friend reaches back to us and executes a new real estate marketing campaign. This Valentine’s Day season he’s decided to go with a real estate door hanger marketing campaign. It won’t be long before he’s thinking about what to do at Easter. His strategy this time is to target an area that his research reveals is producing the highest margin sales in the area. He’s got time to figure out a new strategy for Easter.
In conclusion, massive real estate sales success started a decade ago with a simple and affordable Best Print Buy Real Estate Marketing Campaign . Contact Best Print Buy and let us help propel your real estate business forward!