As we start to leave the craziness of the spring and summer real estate market, many agents find themselves thinking more about marketing to keep their business going strong over the slower fall and winter seasons.
Real estate postcard campaigns are a popular choice this time of year, as they’re easy to set up, a good return on your investment, and a simple way to keep your name in front of prospects consistently. But while postcard marketing is as close at it comes to foolproof, there’s still a lot you can do to help improve the effectiveness of your next campaign.
- Know your goal
What do you want to get out of this marketing effort? Are you looking for listings, referrals, calls from first-time homebuyers? Understanding what you want is key to creating a compelling Century 21 postcard campaign.
- Choose your audience
Whether you’re buying a mailing list or building your own, who you send your real estate postcards to is as important as what you say. BestPrintBuy’s postcard mailing services allow you to purchase mailing lists based on detailed demographic and psychographic details, as well as letting you import your own lists or use EDDM to target specific mail routes.
- Match your message to your market
A compelling marketing message is one that speaks specifically to a need, problem, or a fear of your ideal client’s. Don’t worry about having your message miss the target for some of the recipients; that’s why you plan multiple Century 21 postcard campaigns throughout the year to highlight many different messages.
- Don’t forget a call to action
No matter how great your postcard looks or how attention-grabbing your message is, if you don’t move your prospect to take action you won’t see real results. Don’t be afraid to ask for exactly the result you want, whether that’s giving you a call or visiting your website for a free download.
Need help designing the right Century 21 postcard for your business? Our designers can help. Give us a call today to learn more about our custom design services.