Have you ever heard the saying, “The more things change, the more they stay the same”? As social media and personal websites have gained prominence over the last decade, you’ve doubtless seen plenty of articles with clickbait headlines like “The end of an era: business cards are dead” or “Is Twitter the new business card?”
Those headlines might get some clicks, but they certainly don’t reflect reality. The internet and the rise of social media have changed the world, and the world of business, immensely, but the usefulness of having your name and phone number written down on a bit of paper certainly hasn’t gone away.
What has changed is the amount of information you’re expected to fit on that bit of paper these days. A couple of decades ago, your business card would list your name, your office phone number, your address – maybe a fax number, but that’s it. Now, your Keller Williams card needs to include your email address, your cell phone, your website, and likely some of your social media accounts as well.
Fortunately, you have options to keep your card from being a mass of tiny print listing every way to contact you under the sun. For starters, you should focus your card on your most important contact details (and ideally, the ways your target clients prefer to communicate).
You also have several options when it comes to designing a physical card that’s effective in the digital age. Some agents prefer to use QR codes on their Keller Williams business cards, allowing them to keep the card information minimal while still providing prospects and clients with a simple way to gain more information.
Other real estate professionals prefer to use two-sided business cards, which give them plenty of space for multiple contact methods (and even a tagline) without the cards feeling crowded.
Finally, some agents prefer to worry less about what’s on the card, and more about making the physical card itself memorable. There are many ways to do that, from ultra-thick luxury cards to gold or silver foil-lined business cards to square or mini business cards.
Whatever your preference, BestPrintBuy is here to help with great prices and a huge selection of Keller Williams business card styles.