There are a lot of ways to market your real estate business – calling prospects, sending direct mail postcards, attending networking meetings – but when you’re in the midst of the busy season, it’s easy to let those types of active marketing fall by the wayside.
That’s why passive advertising is so important for any real estate business. Passive advertising ensures that while you’re busy getting listings, coordinating showings, and negotiating offers, your business is still getting out there in front of potential clients. BestPrintBuy offers several items to help you passively boost your business:
Yard signs and open house signs
Make a splash! Big, bold real estate yard signs let everyone nearby know that you’re active in the neighborhood, and keep your contact details front and center. You can also bring a lot more attention to your next open house with shaped signs and colorful balloons. Remember, every time someone drives by one of your signs, your name becomes a little bit more familiar, and a little bit more likely to be the first name they think of when they are looking for a real estate agent.
Real estate car magnets
Another great way to develop name recognition in your target markets is with eye-catching real estate car magnets. Car magnets are great because they go everywhere you do, from showing to networking events to the grocery store. For best results, make sure your car magnets are visually consistent with your other marketing materials, so that all of your marketing materials reinforce your name recognition.
Promotional items
Real estate promotional items are designed to make a lasting impression on the recipient. They’re fun, unique, and often useful, and because they’re tangible items they tend to feel like gifts. But their usefulness also means that real estate promotional items excel at passive marketing. Items like personalized real estate pens and can coolers are perennial favorites, but they’re far from your only options these days. You can give out bottle openers for craft beer enthusiasts, baseball or football magnet schedules for sports fans, and jar openers for home chefs. All of them personalized with your name and contact details, and all of them enhancing your name recognition every time they’re used.