There’s a lot to love about postcard marketing: it’s fast, it’s easy, and it’s effective. But it can also be overwhelming. There are a ton of different card ideas to choose from, for every conceivable occasion (as well as several designed for no particular occasion at all).
Can’t decide where to start? We’re here to help with this guide to the six Keller Williams postcards you should be sending to your list every year (and why):
- A sports schedule postcard – These postcards offer full color, team-branded schedules that your prospects and clients will refer to for months on end. Whether you choose football or baseball schedules, this is one postcard you can be sure will keep your name around for a while. (If you live in an area without a strong sports presence, a Keller Williams branded calendar postcard can be a nice alternative).
- A “just because” card – People like to be reminded that you’re thinking of them, but they don’t always want to be sold to. Sending a real estate postcard for no particular reason, like an inspirational message or a sincere thank you card, can be a great way to remind past, present, and future clients that you care.
- A major holiday postcard – Sending a postcard for a major holiday is a must, otherwise people can start to feel neglected. Choose from Thanksgiving, Christmas, or New Years, or cast a wider net with a Season’s Greetings postcard.
- A minor holiday postcard – A postcard for a major holiday is expected and all but required, but a postcard for a minor holiday or occasion is an unexpected surprise. Mother’s Day and Father’s Day postcards are a sweet touch, and daylight savings postcards can be a helpful reminder to your mailing list.
- A market analysis or activity postcard – People come to real estate professionals looking for expert advice, because they don’t know the ins and outs of the real estate market. And even people who aren’t currently in the market are often curious about how much their home is worth, or what kind of home they could afford to buy. Tap into that curiosity and demonstrate your expertise with market activity or analysis postcards.
- A “just listed” postcard – Don’t forget to show off the goods! Demonstrate to prospective sellers that you will be proactive about marketing their home, and show prospective buyers all the great properties that are available in their area. Your Keller Williams “Just Listed” postcard is sure to make an impression with both groups.
Looking for an even easier way to take advantage of the benefits of real estate postcard marketing? Take a look at our postcard mailing and Every Door Direct Mail (EDDM) services. Whatever you need to get your real estate marketing done, BestPrintBuy has you covered.