Real estate postcard marketing is a time-honored method for getting your message out for a lot of reasons:
- Reaches a lot of prospects very quickly
- Doesn’t cost a lot to get started
- Easy to scale and repeat when you have a successful campaign
But for all the benefits of the postcard campaign, there’s still some room for improvement. The primary challenge with postcard marketing is that the messages are one-way.
Unless someone reaches out to you directly after receiving one of your cards – and lets you know that that’s why they reached out – you won’t get a lot of feedback from a postcard campaign. You don’t know how many people actually looked at the card, how many read the whole thing, how many were interested in more information but lost the card or forgot to give you a call.
One way to change this dynamic is by incorporating a little intrigue into your real estate postcard messaging. Don’t just send out cards with a simple slogan and a request to give you a call if they have any real estate needs.
Instead, ask a question: “How much is your home worth TODAY?” Or offer up a free report or some other valuable information: “Visit my website for a free report on the ‘9 Mistakes All Home Buyers Make’”.
You don’t need to go to clickbait extremes to get people to interact with your messaging, but you should make it clear that you’ve got some valuable information to offer, if they just get in touch. And then, make it easy for them to get in touch! Include a QR code, or a shortened URL, or tell them to email you with a single word in the subject line in order to get the information.
These strategies will certainly take a bit more work than a typical farming campaign, and they can get overwhelming if you try them every time. But if you mix in a little bit of interactivity into your typical real estate postcard marketing strategy, you should get some very interesting results.