As the saying goes, a picture is worth a thousand words. But when it comes to crafting a winning real estate business card, the saying refers to more than
just your photo.
Take a look at your current Century 21 business card, and consider the
big picture. What message is your card sending to prospects and clients? When you take a look at these 4 effectiveness components, it’s easy to see whether it’s time for a change.
Picture
Including a professional photo on your real estate business card is an individual choice. Some agents feel that it helps with personal branding and makes them more memorable for prospective clients; others feel that a photo crowds the card and can get out of date too quickly. If you’re undecided, it’s easy to mock up a business card both with and without a photo and decide which version you like best – or order both.
Contact Information
Keeping your contact information up to date is a no-brainer. But business cards these days can provide leads with a lot more than just your name, address, and phone number. With space for designation icons, email address, website, and more, there’s plenty of room for you to boost credibility and make it easy for leads to get in touch. But it’s also possible to overwhelm with too many details. When deciding on the contact info to include, choose your preferred methods and leave the other options for your website or email signature.
Background and Blank Space
As with including a picture, the benefits of including blank space on your card are a hotly contested issue. A Century 21 business card with a lot of open white space can be easier to read, and gives recipients space to take notes as they choose. But a plain white card can also look generic and unmemorable. When you evaluate the white space on your current card, does it seem like a breath or fresh air, or a design that anyone could hand out?
Web Presence
In 2016, an office address and a fax number is probably not going to cut it when it comes to your business card. Buying or selling a home is a high-stress time, and people want to know that they can get in touch with their real estate agent easily. The extent of web and social media presence will vary from agent to agent, but you do need to include something – whether it’s a website, a Twitter name, or a Facebook page – to let people know that you know the importance of an online presence when it comes to home sales.