February can be a challenging month. January brings the new year and a renewed sense of vigor; March marks the start of spring and a breath of fresh air. But February often finds people in the doldrums, without much of a sense of purpose.
Fortunately, February is a great month for real estate agents to prepare for the onslaught of the spring market. If you’ve been consistent about your marketing throughout the winter months, you should hopefully have a lot of listings and showings coming your way in the next several months.
Now is the time to prepare for a hot spring and summer market – especially when it comes to physical goods. If you haven’t taken inventory lately, February should afford you the free time to take a look at all of your marketing materials and see what needs to be replenished or replaced. Are your real estate yard signs ready for open house season? Dingy-looking signs can send the wrong impression, and if information is hard to read – or worse, out-of-date or inaccurate – you could be missing out on interested prospects and potential sales.
BestPrintBuy offers signs in a number of configurations, from the standard post and panel yard sign to directional units, A-frame signs for open houses, and assorted posts, stakes, and riders.
In some markets, good signage can make or break an open house; in others, there is almost no drive-by traffic for either open houses or for regular listings, so signage has to be a lot more aggressive to be noticed. As with everything in the real estate business, knowing your market is vital to your success.
While you’re taking inventory of your real estate yard signs, it’s worth taking a moment to assess the rest of your marketing materials: are your real estate postcards out of date? Do your name badges look battered, or are they still presentable? Do you have bookmarks, magnets, or other giveaways on hand for when you need them?
Whatever your real estate marketing needs, BestPrintBuy is here to help. And for even more great deals on our products, don’t forget to sign up for the monthly BestPrintBuy newsletter!