In any relationship, marking the big events is usually pretty straightforward: remembering birthdays and anniversaries, celebrating the major holidays. But while those sentiments are great, the day to day interactions and the smaller moments are what really make or break a relationship.
Building relationships with your clients and prospects is no different. Of course, people are happy to receive a postcard for Christmas or a note for the anniversary of their home purchase, but taking a moment to show you’re still there from them outside of major holidays and marketing opportunities can go a long way toward cementing yourself in their minds as a real estate agent they can rely on.
Small occasions and minor holidays offer the perfect opportunity to reconnect with the people on your mailing list in a more personal way. Not only is your message less likely to seem superficial, but it’s also more likely to be seen in a mailbox that isn’t overflowing with other commercial messages.
The coming months offer three great ways to remind your prospects and clients that you care:
Valentine’s Day
Like Thanksgiving, this is a moment to remind your clients that you think they’re sweet! It’s also a good time to target newlyweds and young families who may be thinking of making a big move after the holiday.
Products for the holiday:
Valentine’s Day Postcards
Valentine’s Day Greeting Cards
Valentine’s Day Door Hangers
Daylight Savings
The start of daylight savings, on March 13th this year, is a good reason to reach out to past clients: to remind them to set their clocks forward, check their smoke alarm batteries, and just see how they’re doing. Are they happy in their home? Do they know anyone else looking to make a move this spring? This is a great opportunity to gather up some referrals!
Products for the holiday:
Daylight Savings Postcards
St. Patrick’s Day
St. Patrick’s Day marketing messages are rare, so your efforts are sure to stand out! Another great opportunity to get your name on the radar as the spring market begins to heat up. Keeping yourself top of mind equals more referrals.
Products for the holiday:
St. Patrick’s Day Postcards
St. Patrick’s Day Greeting Cards
St. Patrick’s Day Door Hangers