A new year is upon us, and while the market may be sluggish right now, it’s only going to hear up from here. If you want 2016 to be the year you finally achieve work-life balance, now is the time to start planning for it.
We’ve talked before about the importance of knowing your numbers and having a real estate marketing plan in place for the year, so this post will assume you’ve already got at least a rough idea of your goals and plans for 2016. If you don’t, then that should definitely be the place to start! You can’t execute without a plan.
First, divide your marketing plan into pieces that can be completed ahead of time, and those that have to be done at a specific time. For example, you can’t attend a networking event ahead of time – but you can research potential networking groups to attend and order a professional-quality real estate name badge ahead of time.
Real estate postcards are a staple of most agents’ marketing plan. If you’ve set a goal to send out a postcard to your past and prospective clients every eight weeks throughout the year, now is the perfect time to purchase those postcards. You can sort, stamp, and label the cards in advance, and all you’ll have to do is add address labels throughout the year from the relevant mailing list.
If you’d like to take the automation a step further, you can also look into postcard mailing services and Every Door Direct Mail. Both of these services take over the task of getting the postcards into the right hands, leaving you free to spend that time on more important tasks.
Setting up your marketing ahead of time will leave makes it so much easier to plan your work – and your time off – throughout the year. And if you’d like to save money as well as time, don’t forget to sign up for our BestPrintBuy newsletter. We offer great discounts every month on the products you need to get your real estate marketing taken care of.