Creating your real estate promotional items is not a once-in-a-lifetime event. People change, trends change, marketing messages change, and even phone numbers and email addresses can change.
Of course, consistency and brand recognition also matter, as well as simple efficiency. If you’re redesigning your business card every time you need to re-order, you probably aren’t spending your time wisely.
Somewhere between “every time you get new cards” and “never” lies the right balance for updating your real estate business cards and other promotional materials. This checklist can help you decide when it’s time for a fresh new look:
When your information has changed. This should go without saying, but if you’ve ever been handed a business card with a phone number or email address crossed out and a new one written in pen, you know that it happens. If one of your main points of contact has changed, you definitely want to get new cards as soon as possible. As a bonus, changing your card gives you a good reason to hand them out to your existing contacts, keeping you top of mind.
As your clients’ contact preferences change. Is your fax number still relevant for how you run your business? If not, reclaim that valuable real estate on your business card and use it for something else/ Do most of your hottest leads come through LinkedIn? Then put your LinkedIn URL on your cards. You don’t have to leap to respond to every new trend, but as your business grows and changes, you’ll find that some contact channels are better for you than others.
When your marketing message or niche changes. If you’ve been in business for a while, you’ve probably refined your marketing message over the years – your statement of why clients should work with you instead of another agent. You may also have started focusing in on a specific target market or niche area. When you look at your current real estate marketing materials, do they seem like a good fit for your new audience? If not, then it’s time for a change.
If it’s been more than 5 years since you last updated your picture. Not everyone includes a photo on their real estate business cards. But if you do, it’s important to make sure it stays up to date. For one thing, outdated hairstyles or fashion choices can detract from the impact of the photo. And more importantly, it won’t help your recognition if people can’t connect your real face with the one on your business card.
When you’re just feeling the need for a fresh new look. Sometimes you don’t have a specific need that’s causing you to look for new real estate marketing materials, and that’s ok. The best marketing requires confidence. If you no longer feel good about handing out that business card or sending out some real estate promotional emails, you’ll be less likely to do it and the message will ultimately be less effective.
Fortunately, getting an updated look for your marketing materials is quick and easy with BestPrintBuy, and we’ve got great prices to boot. Take a look at all the great products we have on offer today, or sign up for our newsletter for special access to some of our best deals.