Have you ever been concerned about the rise of online house hunting tools like Zillow? Or worried that these tools can cause prospective home buyers to lose sight of the value of a good real estate agent?
Worry no more.
The most important fact to take away from the development of Zillow, Pinterest “Dream Home!” boards, Houzz, etc., is this: people are excited about the idea of shopping for a house. And they’re eager to get their hands on more information about the process and about what’s available. So if all this information is free on the internet, how does that help you as a real estate agent?
Currently on YouTube, there are over 30,000 results when you search for “How to fix a leaky toilet”. And yet, plumbers still get work all the time. Many people, after finding the information, just want an expert to handle the tough stuff for them, and to make sure it gets done the right way.
It works the same way with real estate. People know that the market can be confusing, and they want expert advice on the best time to buy or sell, the best way to negotiate, the best loans to look for, and the right property to choose. You can use this market confusion to your advantage by creating real estate postcards and other marketing materials that help clients cut through the confusion.
Something as simple as a market analysis postcard or a first–time buyers postcard series can be a great way to begin establishing yourself as a trustworthy source of information. Market trend door hangers are an excellent choice if you have the time to go door-to-door, because it gives prospective clients the chance to ask questions immediately. And of course, once you have a meeting to make a sale or get the listing, organizational tools like document folders or presentation folders will help you prepare to wow the client.
With the tools in place, you can help clients maintain their excitement about the home buying and selling process, without becoming overwhelmed by it. BestPrintBuy has the right real estate promotional items and marketing pieces you need to make an impact on your market.