Time for an experiment. Gather together a representative sample of all your real estate marketing and promotional materials: your business cards, name tags, stickers and labels, stationary, real estate postcards, and anything else you have laying around.
If you’ve been purchasing your marketing materials piecemeal over the years, you will likely have gathered a collection of items that all promote your business – but in different ways, with different color schemes and font styles and messages and maybe even logos.
Of course, having marketing materials at all is better than having nothing available to promote your business. Early in your real estate career, it makes sense to purchase things piecemeal as your business and your market grows. But if you’re at the point in your career where you want to promote yourself as an expert, or if you’ve decided to focus on a single niche or specialty, it may be time to do some spring cleaning for your brand image.
You may have heard that in sales, it takes at least seven “touches” (messages or interactions) to move someone from lead to client. Given real estate’s long lead time and large investments, it can take significantly more. But what happens when a prospect receives a farming postcard from you – but the headshot on the back is ten years out of date, and the color scheme looks nothing like your business card?
Odds are, your prospects won’t even recognize that it’s you sending the message. If it’s a well-designed real estate postcard, you may get lucky and they’ll be interested in your message anyway. If you’re not so lucky, they may see it as junk mail and toss it in the recycling bin, and you’ll have lost out on your chance for that sales touch.
When it’s time to update your branded real estate marketing material to gain consistency, BestPrintBuy makes it easy. We offer customizable promotional products designed especially for real estate agents, so you know you’re getting something that will work for your business. Take a look at our product listings today, and we’re sure you’ll find something you like.