No matter where you live, April’s bouts of (at least occasionally) great weather mean that people will be looking for any excuse to get outside and into the sun. This makes spring the right time to think about moving some of your real estate advertising outdoors.
With more people out enjoying a walk or a nice leisurely drive, and open houses kicking into high gear, yard signs are sure to draw attention this time of year. Before you get overwhelmed with listings, it’s a good time to take stock of your current selection of signs. Is anything cracked, faded, or frayed? Has any of your information changed? Do you have all of the riders you need? From yard post and panel signs to sidewalk A-frames, all of your real estate yard signs should reflect well on your business. Make sure the signage is clean, bright, and easy to read.
Speaking of open houses, if you’re lucky enough to get good weather for your showings, be sure to take advantage of it. Tie balloons to the mailbox and to your open house signs for a festive, attention-grabbing look. Open the curtains and the windows to allow plenty of fresh air and sunlight into the house. If possible, try to make sure there are flowers blooming outside (or at least some flowers inside!). You may even want to consider placing some attractive patio furniture outside, to help prospective buyers imagine enjoying the house inside and out.
Real estate car magnets are another great way to get the word out. There are a lot of reasons to love car magnets, but one of the best things about them is how simple they are. Simply put your customized magnet on your vehicle, and it will continue promoting your business wherever you go, with no additional work from you. And with no more snow obscuring your ride, this is a great time to grab a durable new car magnet to last you the rest of the year.
When it comes to outdoor advertising for your real estate business, don’t be afraid to think outside the box. We’ve offered a couple of ideas to get you started, but if you look around your market, you’re sure to find more. Is there a local T-ball or youth soccer league looking for a sponsor? Are there spring festivals coming up where you could advertise? However you choose to market your real estate business, BestPrintBuy is here for you with great products and great prices.