It can be very hard to keep from multi-tasking these days. Whatever you’re trying to do, you have to contend with Facebook notifications in the background, incoming pings from your emails and text messages, phone calls, faxes, and the ever-present sense that you could be doing something more productive with your time.
But if you’re trying to get better results from your marketing efforts, you can’t forget about focus.
There are a ton of ways to market your real estate business. Some of them will be right for you, some of them will not. But once you’ve done your research and decided on an approach, the key is to stick with it. You can’t run a direct mail campaign this month, then switch to focusing on Pinterest marketing, then try some cold calls…. You have to commit.
Direct mail marketing, whether you’re using Every Door Direct Mail (EDDM), a managed list, or a list you’ve built yourself, is a popular choice for real estate agents. If you’ve decided to give direct mail a try, it’s important to set yourself up for success:
Plan your campaign from the start. Don’t think in terms of sending “a mailing”; think in terms of an overall campaign. How often will you send mail to your list? What real estate postcards will you use to ensure a fresh message every time? What will your offer be?
Understand your parameters for success. Do your research to figure out what kind of response rate you can expect. This may be different depending on your offer! Are you using direct mail to drive online engagement? Understand what to expect so that you can evaluate results and tweak your approach as you go.
Start small and manageable. Consistency is absolutely the key when it comes to direct mail. Studies have repeatedly shown that it takes multiple “touches” to make the sale, and that’s even more true when you’re looking at an industry like real estate. It’s far better to plan a small direct mail campaign that you know you can follow up on effectively than to start with a huge list that gets out of control. You can always go bigger after your first campaign is successful!
When managed carefully, a real estate direct mail marketing campaign can be a great boost to your business. If you have questions about getting started with a great mailing piece, BestPrintBuy is here to help. You can always reach us at customercare@bestprintbuy.com.