Looking for a real estate holiday marketing idea your clients will actually look forward to receiving? The end of the year is quickly approaching, and if you haven’t already started to think about your holiday marketing, now is the time to do so. With all the hustle and bustle that comes with the holiday season – both business and personal – it’s easy to leave your marketing to the last minute. Don’t make that mistake! Nothing says “hearth and home” like the holidays. Now is the perfect time to get in touch, stay connected, and spark interest in next year’s market.
Postcard marketing is the go-to holiday marketing choice for many real estate agents for a reason: it’s easy, it’s inexpensive, and it doesn’t take a lot of thought to put together a campaign. But it’s also possible for your recipient to see it as just so much more junk mail, and toss it in the trash can. This year, why not start a new tradition with your clients – one that’s a little bit more personal, and a little bit more heartfelt?
A holiday letter is a great way to reach out to your clients without them feeling marketed to. You should make the letter as personal as possible, sent from your office on high-quality customized real estate letterhead. Let people know about some of the milestones and successes your office has celebrated throughout the year. Highlight some of the home buyers’ dreams you’ve helped to realize! Show your clients what an important part of your life they are, and ask them to share some of their success stories with you in turn.
Sending a holiday letter will take you longer than whipping up a postcard campaign. But you may find the dividends to be far, far greater. People love to get real mail, on real stationery. Everyone who receives the letter – clients past, present, and future – will appreciate the care and respect you put into it.
So take a moment today to browse our collection of custom printed real estate letterhead, and think about what messages you want to share with your clients this year. The better they know you, the better they will be able to trust you. And when it comes to building trust, the personal touch makes all the difference.