The internet has made it much easier to be a marketer these days. Without ever leaving your house, you can order promotional products. You can schedule real estate postcard mailing campaigns. You can attend virtual lectures and use social media to stay in touch with your network. Without a doubt, these tools can be a huge asset for the modern real estate agent.
But while you’re enjoying the time savings you get from internet automation, don’t forget that prospective buyers and sellers have a lot of new tools to access, too. With the touch of a couple of buttons, consumers can browse the MLS, list a home for sale, and get access to neighborhood and school district information. If you want to stay competitive, you have to stay engaged with clients and prospects – and not just virtually. Here are three simple products that help you do just that:
1. Door hangers. Real estate door hangers let you get out into your local market and show off your hometown knowledge. BestPrintBuy offers customizable branded door hangers with a number of themes, so you’ll be able to exactly the right message for any season or market.
2. Bookmarks. A cute bookmark, customized with all of your contact information, is a hallmark of classic small-town real estate marketing. Bookmarks are lightweight and useful, making them the perfect marketing handout. Attach a piece of candy and hand them out at a local homecoming parade, or leave a stack behind at the local library.
3. Folded note cards. We saved the best for last: real estate folded notecards are an incredible way to stay connected with your past, present, and future clients. Everyone loves to receive a handwritten note! Whether you’re writing to say thank you, to make an announcement, or just to say hi, your recipients will acknowledge and appreciate the time you took to pen a letter just for them.
With a little bit of thought, staying connected is easy to do. All three of these products are inexpensive and easy to use. Put in an order today, and you may be surprised to find just how simple it is to bring a bit of the personal touch back into your real estate marketing.