Have you ever had a client walk into a home they’re viewing, sigh wistfully, and say, “This is my dream house.” There’s a reason that Pinterest shows thousands of boards and pins labeled “dream house”. Google itself returns over 18 million results for the phrase. Even when they’re not actively house-hunting, people love to dream.
A good real estate yard sign exists to sell the dream. The classic post and panel yard sign almost always makes people pause and wonder to themselves, “What would it be like to live here?” People who are currently looking for a new home may make a mental note to call their real estate agent and schedule a showing; people who are just curious may check out the MLS or an app like Zillow to see what they can find out about the house. Either way, yard signs create interest!
If you want to be known as the go-to agent around town, advertising alone won’t do the trick. You need to create associations with your product – homes to buy and sell. Increasing your signage, and ensuring that all of your real estate yard signs feature consistent branding, will cement your image in potential clients’ minds. When they think real estate, they’ll think of you.
In addition to the classic post-and-panel sign, BestPrintBuy offers A-frame signs (both regular and sidewalk A-frame styles), corrugated yard signs, and H-frame signs (with single or double rider options). We sell additional panels, stock riders, and even customizable riders to ensure that your name and message are clear on every sign you put out. With so many options to choose from, your curbside marketing doesn’t have to be limited to a single sign to tell the whole story. A supplemental H-frame or corrugated yard sign showcasing a unique feature of the house can draw a lot of additional attention to the listing.
No matter what design you choose, or whether you’re advertising a sale, a lease, or an open house, your real estate yard sign should be bold, visible, and professional. Not only will it be advertising the current home; it should also provide you with a boost to name and brand recognition for weeks to come.