Pound for pound and penny for penny, a RE/MAX business card is the most valuable marketing tool you can have for your real estate business. Your business card can help contacts remember your interaction for longer. It can serve as a valuable reminder of who you are, what you do, and how you can be reached. And if you use your cards right, a RE/MAX business card can be the beginning of a meaningful connection with anyone you meet.
So how do you decide when and how to use your cards right? Step one is to be prepared. Make sure that you have an ample supply of real estate business cards on hand, and that you have some with you wherever you go. We’ve compiled this helpful list to help real estate professionals determine who to give their business card to:
Anyone who asks. This one is a no-brainer. Whether it’s at a networking event or a housewarming party, people love to talk about what they do. If someone asks about your career, and follows up with a request for your card, you should make sure that they have at least one of your RE/MAX business cards. It’s a good bet that they’re interested in your services – or they know someone who might be.
People who ask for your contact info. It’s obvious that you should hand your card out to anyone who know you’re a real estate agent and wants your card, but if you really want to get your real estate business card circulating, you should use it whenever anyone asks for your contact information. Not only is it a subtle way to introduce your career, it also saves time. So the next time someone at a church potluck offers to email you their cobbler recipe, or a salesperson offers to give you a call to follow up, don’t hunt around for a pen and a scrap of paper – give them your card!
Public bulletin boards. Real estate marketing is local! When you go to the grocery store, the library, or the park, your potential customers are there too. Take a moment every time you see a bulletin board to pin a couple of your business cards. If you want to get really organized, you can keep track of everywhere you’ve pinned your cards and refill them on a regular basis.
People who ask you for information. It’s not just the front of your card that can be beneficial. If you’ve got a blank space on the back of your cards, you’ve got a great opportunity to use them as a mini notepad with your contact information already included. The next time you need to jot down directions for someone, or pass along the name of a referral, or recommend a book, write it on the back of your RE/MAX business card. The recipient will have the information they need, and they’ll be able to remember who to thank for it as well.
Anyone who does you a favor. One of the core components of being a successful networker is to help others whenever possible. So when someone helps you out, it’s only natural to want to repay the favor! The next time someone does something kind for you, jot a quick thank you note on the back of one of your REMAX business cards. Let them know you’d love to return the favor, and they can call you any time.
Keeping your RE/MAX business card circulating is a simple marketing task that takes no extra time, and costs almost nothing. Yet if you learn to do it well, you’ll be amazed at the incredible connections you can make along the way.