“Location, location, location” might be the mantra of the housing market, but the mantra for real estate agents is “Change, change, change”! From avocado appliances and shag carpeting to stainless steel and open floor plans, it is vital for real estate agents to stay on top of emerging trends. That doesn’t just apply to the houses you list – it needs to apply to the way your work, as well. So if your RE/MAX business cards looks more 1994 than 2014, it’s time for an update.
Buying or selling a house is a huge undertaking, and often an intimidating one to boot. Clients want to know that when they work with you, they’re getting a partner who can offer expert advice and make their lives easier during a busy and stressful process. Your real estate business card should make it clear that you can help. If you list a fax number and no email address, rest assured that in the back of their minds, potential clients will be wondering if they’re going to have to hunt down a fax machine every time they need to get some documents to you.
Don’t let your business card date you. Instead, take the initiative to let clients know that you’re easy to get ahold of and easy to work with. Include an email address and your social media profiles so clients know where to get in touch with you. Add a QR code that takes people directly to your most recent listings. Take advantage of great templates for RE/MAX business cards that look modern and easy-to-read.
Whatever your individual strategy, remember that business cards are all about connection. Take a look at your current real estate business card, and make sure it shows that you’re happy to connect with your clients, wherever they are.