When you talk to buyers about what they’re looking for, about their dream house, you don’t usually hear much about the outside. Maybe a shady lot or a fenced yard, certainly the location, but not the exterior of the house itself. Curb appeal is important, but it won’t sell a house on its own.
Instead, buyers love special features. They want a spacious eat-in kitchen, or a luxurious master bath. They want a wraparound porch, exposed beams, original hardwood floors. Special feature postcards take buyers beyond curb appeal, and show them something unique. Anyone can drive by a house – only you can give them the inside view.
You can use special feature postcards to show selective clients that you’ll be able to find them the perfect house, or to tempt prospects who didn’t even know they were looking for a new house until they saw a kitchen they just had to have. Special feature cards are also a great way to show sellers that you know the best way to position their house in a crowded market.
With great prices and a simple, speedy design process, BestPrintBuy makes it easy to create all the custom real estate special feature postcards you need. Choose a standard size to promote a single home’s features, or highlight a collection of houses with a particular feature (“The best views in town” for a group of houses with great decks, perhaps) on a jumbo real estate postcard. Whichever route you choose, you’ll be giving your clients a look at something special.