The purpose of a real estate business card is to build a connection. Including a photo on your card is a great way to jumpstart that connection. Putting your own unique stamp on your business card is especially important when you’ve got a big name like Coldwell Banker behind you. Potential clients may trust your agency, but you still have to show them that they can trust you. Following some simple “do’s” and “don’t’s” will make your Coldwell Banker business card much more effective.
DO let your personality shine. Putting your photo on your real estate business card is all about starting to build a personal connection, so choose a photo that reflects the real you.
DON‘T be dated. Still using a professional headshot you had taken years ago? Ditch it. If your photo clearly hasn’t changed in a decade, prospective clients are a lot more likely to think that your business is stagnant, too.
DO coordinate your colors. Your photo should look like it is supposed to be a seamless design element within your Coldwell Banker business card. Make sure that the colors of your outfit and the photo background work well with the design scheme you’ve chosen.
DO keep size in mind. Photo sizing on the limited space offered by a business card is a balancing act: too small, and you won’t be able to tell who’s in the picture; too large, and you won’t have room for much of anything else.
As a real estate agent, you don’t sell cookie cutter homes to cookie cutter clients. So don’t hand out cookie cutter business cards to people you want to work with! Take these “Do’s” and “Don’t’s” to heart and create a Coldwell Banker business card that is uniquely you.