Direct mail marketing: Get your tools in order

 

Hand Hold Red Advertising EnvelopeSanta isn’t the only one who know the value in making a list and checking it twice. Direct mail marketers know that the list is the most important element of a successful direct mail campaign. If your list is incorrect, out-of-date, or just badly chosen, you could find yourself with a completely wasted mailing.

If you’ve got a mailing to get out about a home that’s new on the market, or a price drop on one of your currently-listed properties, you’ll want to have all your tools on hand in order to get your message out as quickly as possible. You’ll need to have plenty of address labels and postage stamps on hand (make sure you’re using the right size stamp for the piece you’re mailing!), and you’ll want to check your list to make sure that the addresses are correct.

Fortunately, there is one other tool available to you to simplify the whole process. BestPrintBuy offers list services to make sure that all of your mailings are on point. We offer standard or EDDM (Every Door Direct Mail) to ensure that your campaigns reach the clients they’re intended for.

With our standard real estate postcard mailing services, you’ll use our simple customization platform to create a card from one of our templates, or upload a design of your own. From there, you can use one of our pre-screened mailing lists (sorted by region, zip code, or distance from a location you specify), or upload a list of your own. We’ll send the mailing out according to the date and options you choose.

If you don’t mind making a trip to the post office, Every Door Direct Mail services can let you do a direct mail campaign for less. You’ll choose a local neighborhood or carrier route, and we’ll mail the customized postcards to take to the post office when you want them delivered. Real estate direct mail campaigns have never been so easy.