Go beyond the simple. Don’t waste your time creating the egotistical “Look at me” brochures your competition offers clients. Instead, use this quick and easy format to leverage the real estate seller’s “desire to know” into a marketing tool that meets the educational wants and needs of your clients.
Creating a Teachable Moment
Any presenter, educator, or teacher will tell you that providing information when the “student” is interested in the topic is the best and most successful approach to education. Take that wisdom and apply it to your real estate marketing brochures.
Write a Mini Advice Column Inside Your Brochure
Think of yourself as a real estate “Dear Abby” in your approach. Use your own experiences in selling real estate to “guide” the clients you have had and answer the questions they asked in print — or the questions they SHOULD have asked.
Keep the tone conversational, light and helpful — as if you were writing a personal letter to help a friend with their real estate quandries.
Put your contact information on the bottom of the back panel and add a well-written client testimonial above your contact information. Something about how well you did guiding them through the process of selling would be a perfect choice!
How to Distribute Your Seller’s Answers Brochure
- Keep a stack in a highly visible place in your real estate office.
- Add it To Your Real Estate Seller’s Marketing Package. (If you don’t have a formal Seller’s Package, it’s time to create one!)
- Mail it with a personalized letter to your real estate farm list – segmented to include only potential sellers.
- Use it with any presentations you do in continuing education classes, or similar forums.
Why create a boring, biographical brochure when you could create something useful that people will be more likely to retain for later reference — and something that makes you memorable and positions you as the local real estate expert?
When you are ready to create your “Seller’s Top Questions — Answered!” brochure, we are ready to help you! Visit our online real estate brochure design studio or call us at 1-866-763-8720. It will be our pleasure to help you!