These days there are multiple ways to contact and communicate with your clients:
- a personal cell phone
- the home phone
- an office phone
- a business cell phone
- faxing (yes, some people still prefer things in “hard copy”)
- snail mail
- texting
- instant messaging
- business email
- personal email
- through social network messaging (Facebook, LinkedIn, Twitter)
- sharing files on “cloud” services like Dropbox, Google Drive and Sugar Sync
With all these options, what’s the BEST way? They method they prefer. How can you find out which way they prefer? Simple…Ask them.
Implement Their Preferred Method
Being a responsive service provider means contacting them in the way that is easiest for them. If they live by texting and always have their cell phone in hand or in their pocket, expecting them to check email for information from you may cause delays that make YOU appear unresponsive.
If you send out information by text to someone who doesn’t have text capability, you aren’t serving your client. Sending an email to a client who prefers a physical piece of snail mail will frustrate them. Likewise, sending time-sensitive information via snail mail to someone who is expecting a text from their cloud service when your documents land in their folder will make you appear antiquated.
Offer Communication Options on Your Website
Even with website visitors, offering options for them to connect with you via email, RSS feed, fax, YouTube, podcast, local phone number, 800 number, and social networks puts the decision in their hands. They choose the method they like best. (Just be sure you are regularly checking all these inlets so no communication gets lost in the shuffle!)
Get the Conversation Started
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