Want details on our high-quality expired listing postcards?
- Product Name: Expired Listing Postcards
- Physical Size: Standard: 5.47 x 4.21 inches Large: 8.5 x 5.47 inches (Finished Product)
- Bleed Size: Standard: 5.59 x 4.33 inches Large: 8.62 x 5.59 inches (Before Cutting)
- Material: 16 point card stock (what does this mean?)
- Coating: UV Coating (what does this mean?)
- Corner Options: Standard
- Quantity Options: 100-20,000 cards
- Turnaround Time: 3-7 Business Days (dependent on shipping method selected)
- Other Options: Product customization is available. You may use our templates to design your own postcards for free. For $25 we will customize your postcard for you utilizing one of our templates. If you want a custom postcard designed from scratch, we can do that for you for $50. The customer must provide individual photos, logos and other branded graphics. All Images should be of print quality. Product customization include changing your layout, adding designations, and silhouetting your photograph.
Expired Listing POSTCARDs Designs to Build Your Business DESIGNS
Expired listing clients have already been disappointed with a real estate agent once (and maybe more than once). They are probably going to be hesitant to trust so easily again.
Your success in gaining the business of an expired listing client will hinge on your approach.
Confidence building post card campaigns will work best. You will need to help them rebuild their confidence in the real estate industry as well as in you as an individual agent. Give them a little time to trust again, to see you as the professional agent who will tell them the truth and successfully list and sell their home. Offer them valuable information, show them why you are the best choice, tell them what YOU can do for them NOW. Be their answer.
First time buyers may have lots of questions, but they have no experience. This group has had negative or unsatisfactory experiences and now needs someone who will help relieve their doubt and worry about trusting another agent. Consider and advertise yourself to this client group as a consultant, not a salesperson. Take a softer approach, don’t shout your message, speak it softly. Let them know you are here to help them solve their house problem. Yes, you sell houses… but in this case, you are consulting with a nervous client who may have been disappointed because their property was:
1. Priced Wrong – your role will be to educate them on the current housing market in their area and will explain why you suggest a given price to secure a sale.
2. In Need of Maintenance or Repair – you will need to explain that selling a house in the current market requires it to be in top condition. With a vast inventory, there are too many “move in ready” options for most people to be willing to buy a handyman special.
3. Neglected By Their Previous Agent – there are any number of reasons (not good reasons, but reasons) a previous agent may have given for not properly marketing this property. Those reasons are immaterial, other than to give you a basis to differentiate yourself.
Working with expired listing clients is an opportunity for you to solve their problem, concentrate your efforts on building a relationship with them, and earn the right to serve as their personal consultant for all things real estate — now and in the future. What you are doing is long-term, high-dividend marketing with a personal touch.
After all, after disappointments by another agent or agents, your extra efforts and going above and beyond will be even more impressive and will encourage them to recommend you to their family, friends and peers.
Using the BestPrintBuy.com template system to create your expired listing postcard campaign means you can rebuild trust in these particularly skittish clients through our system, custom designed to help you market to, educate, and build a relationship with expired listing clients.
There’s a great opportunity here for you to excel and gain recognition. After all, to an expired listing owner, you already shine in comparison merely by selling the house. But if you go further and build a relationship, you will also build trust. Then, they will call you when they want real estate advice, when they plan to sell or buy property in the future, or when they know someone who needs an expert agent’s advice.
Expired listing clients offer you the unique opportunity to build long-term clients and to secure that golden commodity… great word of mouth referrals!
Ready to begin? Just take a few minutes to create your first expired listing postcard using our simple online template and our step-by-step consulting system. What could be easier?
TECHNICAL DETAILS
BestPrintBuy.com offers two real estate postcard sizes (traditional and jumbo), over 50 categories of postcards, and over 2000 templates to make designing a snap. Our postcards are printed on 130-pound, 16 pt card stock with a high-quality, color enhancing UV coating. We don’t permit inferior quality components for our clients, because it’s our job to help you put your best foot forward.
Create your just sold postcards now on BestPrintBuy.com. If you have any questions, call us at 1-866-763-8720. We are here to help!