You just sold a house. Congratulations! All the paperwork is complete and your job as a real estate agent is done here, right?
No. Not quite.
Why miss a perfect marketing opportunity for your real estate career? Now is the time to expand your marketing reach and attract more real estate buyers and sellers – and you can do that simply by announcing your success via a cost-effective, easy-to-create Just Sold Postcards campaign for your mailing list.
To Whom Should You Send Them?
Anyone in the same geographic area- Your FSBO list
- Those considering selling
- Individuals looking for a house
- Any potential or past clients
- Professional real estate peers
Those in the same geographic area will be interested when nearby houses sell. If they have been considering buying or selling, this will give them information they want. And, of course, there are always those who don’t plan to buy or sell, but who want to stay “in the know” about their area.
Your FSBO real estate list should be included so these potential clients will know that you can get houses sold – it will strengthen their faith in your abilities, should they decide to list with an agent – and will improve their chances of selecting you!
Anyone who is interested in buying or selling a house should be on your list, for obvious reasons. Your professional peers should be included to encourage them to work with you on their own listings.
Just Sold Postcards can accomplish your marketing goals with little effort, less money and cumulative benefits. They show your success (it’s ok to brag a little when you have done a great job!) and postcards are an effective way to stay in touch. Personal real estate promotion is all about keeping you (and your services) in the minds of your potential clients.