You may have heard that open houses don’t work in real estate. You may have decided NOT to do open houses as a result. Well… that would be a mistake.
It’s true that real estate open houses aren’t particularly effective as a means to sell the home being shown. Yes, some sales of the house shown occur, but seldom as a result of the open house. What open houses DO is help you expand your mailing list, make contact with people who are beginning to consider buying and give you the opportunity to know more about these future clients… face-to-face!
For instance, if a couple comes to an open house and mentions that they like the house, but want a property that has an extra bedroom, a finished basement or some other amenity – you are right there and able to offer to show them another home that might better meet their needs. You can schedule showings of other houses on the spot, or get their information for later contact (while building your mailing list).
Remember, you should also add them to your Open House Postcard mailing list for any future open houses.
When preparing for your open house, you need to let people know. You should also send out emails, advertise in the local newspapers, inform your professional peers and put signage in the yard. But the best, most cost-effective and easiest way to advertise the event is an Open House Postcard campaign.
If you use our mailing service you can design a custom Open House Postcard using our online design studio in a matter of minutes! And, if you upload your mailing list, we will mail the Open House postcards directly from the printer, saving you the time and effort — while keeping your budget in check!
If you need additional help preparing your real estate Open House postcard campaign, call us, we are here to help improve YOUR success!