What’s the first thing you should do once you secure a listing and upload the information to your local multiple listing service? No, I mean AFTER you bask in the glow of your accomplishment and let out a little “whoop” of excitement…
You should send out postcards!
Not the advice you were expecting? That’s ok, let me tell you why this is your next step. Just Listed postcards do more than inform potential buyers of your success, but that’s an important aspect.
If you have a list of buyers actively searching for a new home, they will consider a postcard sent with another option to be a service. Buyers who are only “passively” searching for a new home may be intrigued by the house you just listed and call for a showing. Those who aren’t looking may pass your postcard on to someone else they know who is looking for a house.
Share Your Success
Just Listed postcards show success. You will send them to different people for different reasons, but here are a few ideas:
- Potential Buyers – They will welcome an additional option during their search and may share the information with others
- Other Agents – Just Listed postcards will encourage agents to notice the property you just listed and to show it to their own potential buyers
- Sellers – Your Just Listed postcard will encourage them to list their house with you, since you are promoting this new listing in multiple ways (including the post card and the link to your website to see more photos and get more details about the house)
Deliver “The Ask”
Anytime you send out a Just Listed Postcard, you should include “the ask.” Something along the lines of “This house was just listed! If you would like to schedule a showing, call me! If this house isn’t exactly what you want, call me and I’ll help you find one that fits your life. If you are planning to sell your house, I’d be happy to help you list (and promote) your house for sale. Give me a call.”
This one little paragraph at the bottom of the postcard offers your help to all buyers and sellers and will go out on each and every “Just Listed” postcard you send. You are offering to help anyone with their real estate needs and people appreciate offers of help.
Keep You Visible
Aside from the direct marketing impact of a “Just Listed” postcard, you have the residual marketing advantage of having a good reason to contact people on your mailing list. Even if they aren’t buying or selling right now, seeing your branded postcard with activity (a listing) shows that you are busy and successful. That’s exactly the image you want to promote.
Regular contact will increase the chances that your information will be shared with others in a positive light – improving your word-of-mouth marketing. The Just Listed Postcard itself may also be passed around between family and friends further expanding the reach of your marketing and improving your ROI of your entire marketing efforts.
How Hard Is It?
Just Listed Postcards are a simple, effective and economical way to help you reach your business goals. Try creating one online today. Our advanced online tools mean you can have your postcard designed in minutes and printed in 24-48 hours.
If you want an easier way to distribute them, you can use our postcard mailing service to send them out directly from our presses to your mailing list. No more physically handling every mailing. No more waiting in line at the post office. Our no-touch print marketing services are now available! Just design your postcard and upload your mailing list — we do the rest.
We save you more than time and hassle – we save you money too!