Yes! (That’s the simple answer.) The more complex answer — the more important answer — is HOW it works and what you need to do to make your direct postcard mailing campaigns successful.
How it Works
Successful marketing is all about regular contact. You already know “word-of-mouth” is the best marketing tool. Period. Mailing postcards helps to leverage that goldmine. By making regular contact with your clients and potential clients, your name – your brand – stays in the forefront of your soon-to-be client’s mind.
People talk about what they know, what they remember and what is in the forefront of their minds. Properly executed, creative postcard campaigns put you into their discussions.
Why Do You Want Postcards?
Postcard campaigns are:
- Quick and Easy – Our online design studio and tools make it easy for you to design an effective postcard campaign in minutes and you can upload your mailing list and let our mailing service experts handle the rest. – for pennies. How’s that for simple?
- Flexible – Design your customized, branded postcards with any content you like – for any segment of your mailing list. Create fast, easy, quality postcard campaigns that are adapted to ensure marketing success.
- Cost Effective – Our postcards are one of the most inexpensive forms of professional advertisement available, and our quality is the best in the industry.
Seize Opportunity
Postcard mailings expand your brand. This form of regular contact will familiarize potential clients with who you are, what you do, and how you do it. It will remind former clients to call you for future needs. It encourages conversations about you – between the clients you know and their sphere of influence (the potential clients you want to know).
With a custom-crafted postcard campaign, you provide clients with the information they need — while providing incentives to encourage them to use your products and services. Yes, it really is that simple.
Improve Your Success
In future blogs, we will offer specific ways to develop postcard campaigns to meet your business goals and improve your market share. For now, remember that effective postcard campaigns (and effective marketing in general) requires that you answer the questions your ideal client asks, offer them valuable information they can actually use, and adopt a relaxed (never pushy) approach to helping them make their lives better.
People appreciate those who help them… and they tell their peers, family and friends about that type of service, resource and professional provider. Promote yourself as the answer to their needs by providing what they want through regular, helpful communication.
When it comes to an economical, effective way to reach your clients on a regular basis – postcard marketing delivers.