Why Announce “Just Sold” Properties?

Should real estate agents announce just sold houses?Showing that you have sold a home is important — EVERY time one sells. If you have developed your mailing list, you will want to send out “just sold” postcards for three reasons.

1.) Just Sold Postcards Show You Are Successful

There’s nothing wrong with tooting your own horn occasionally. Selling a house is a good time to do just that! If you are selling houses and your clients and potential clients see that you are busy, they will remember you when they (or someone they know) needs an agent.

2.) Postcards Help Potential Buyers Keep You In Mind

Showing an active career is easy when you are a real estate agent. It’s also essential to your continued success. Just sold announcements are a legitimate way to make additional contact with your mailing list. Announcement postcards will remind your mailing list that you are still there, working hard and successfully selling houses in any economy.

Be sure to take this opportunity to request a referral on the post cards. “This home just sold, but I have several others that may interest you or someone you know. I would love the opportunity to help you sell your house or help you find the house of your dreams!” Then make sure your preferred method of contact is listed (phone, email and website). You can even include a QR code to view a webpage of similar houses for sale in the area.

3.) Just Sold Information Updates Previous Clients on Properties In Their Area

If you cover specific neighborhoods, being “in the know” about which houses are selling is something you want potential clients to see. If they recently purchased a house, they will be interested in how other houses in the area are doing, since it impacts their own investment. If they have family or friends who are interested in buying a home nearby, they will be more likely to refer them to you if have marketed yourself as the area’s real estate expert.

Just sold announcement postcards are an easy, economical way to stay in touch. BestPrintBuy offers inexpensive custom postcard products and a mailing service to make staying in touch with your mailing list automatic! Our services mean your marketing stays up-to-date, you keep and contact and we do the heavy lifting for you… on the cheap!